Ocean Spray Cranberries, Inc. – Aseptic Juice Box Advertising Promotion

Ocean Spray Cranberries, Inc. – Aseptic Juice Box Advertising Promotion

The concept “Think Inside the Box!” was delivered by sales representatives to healthcare professionals to promote Ocean Spray’s new, environmentally friendly 125 mL aseptic juice box packaging, replacing the original plastic juice cup. An over-sized, custom, dimensional aseptic juice box invites the prospect to open the box to discover three aseptic juice box samples and the features and benefits of the new packaging.